SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which are also referred to as “free”, “organic”, “natural” or “earned” results.
The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.
Google was founded on 4th September, 1998.
the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses, and addresses of Internet Protocols such as SSH, IRC, and FTP.
A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.
For example, if you type the web address www.Toureuh.com over the internet, it would take you to the home page of the actual website.
Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.
There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.
Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations.
Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.
Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.
Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop-down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.
Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.
LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.
How to find LSI keywords?
Let’s say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” area at the bottom of the page.
With the use of LSI keywords, that are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.
Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of the same page become available over the Internet. it is used to resolve issues related to content duplication.
Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web.
URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.
Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These descriptions act as preview snippets of the web pages over the SERP page.
Meta descriptions, which should ideally be within 150 characters, enhance the promotional value of the web pages and can gain greater user click-throughs if performed correctly.
Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.
When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.
A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.
The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.
A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.
For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.
The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.
Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.
There are two ways to see if the webpages of any specific website are indexed by Google.
1) One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.
2) One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.
404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.
Interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.
Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.
The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.
Properly phrased alt tags can increase the SEO ranking of your website’s images in Google images search results, as they tend to add more value to the user experience.
Google PageRank was a calculative software which determined the relevancy of one web page based on the number of quality backlinks it contains.
In other words, PageRank views backlinks as votes, which means if Page X links to Page Y, Page Y is voted by Page X. The job of PageRank is to interpret both the page content and find relevancy. The higher is the relevancy level, greater importance is ascribed to a certain page by Google which positively affects the organic result of that web page.
Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.
HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing the information that visitors send or receive over the Internet.
Here is an example of HTTPS domain: https://www.seograph.net
Why HTTPS/SSL is important for SEO?
Because Google is giving secure sites a ranking boost (slight).
Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.
The greater your DA, the more likely your website to have strong traffic and high ranking in Google.
This metric effectively predicts the search ranking of any website in the future, based on the strength of the domain authority.
Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority.
A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.
The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.
A high organic CTR in Google or any search engine means you get more traffic.
Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.
The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months. The site with the highest combination of unique visitors and page views is ranked as #1.
Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
The Knowledge Graph is a knowledge base utilized by Google to improve its search engine’s results with semantic-search information gathered from a wide variety of sources.
Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries.
It organizes data for presentation around what it calls entities, which include individuals, places, organizations, sports teams, works of art, movies, etc.
Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.
These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.
These are automatically added by Google using its algorithms. Page content, Site structure, Internal links, and user behavior may be responsible for these.
Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different from what the user was looking for.
The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.
AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.
An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.
Keyword frequency is the number of times a keyword or phrase appears on a single Web page.
Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.
Google Dance is an outdated slang term used to describe the time period when Google rebuilds its rankings, and as a result of this rebuilding, the rankings order of Websites on Google’s SERP may fluctuate repeatedly.
The results fluctuate widely within a 3 to 5 days period. Googlebot revisits every website, figures out how many sites link to it, and how many it links out to, and how valuable these links are.
Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
This tool can be effectively used for the following purposes:
Troubleshooting webpages to improve the performance in SEO.
Submitting pages for indexing whenever the content is changed significantly.
Finding out the pages affected by any malware attack.
Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites.
So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google.
Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.
Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through the algorithm-learning program.
The uniqueness of this machine-learning technology lies in its effective management of search queries that are new to the Google search engine.
By converting the search language into vectors (mathematical codes), this AI system can conjecture what the users are trying to convey by exploring already recorded search phrases of similar meaning and filter search results accordingly without any manual help.
World Wide Web (WWW), which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.
A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.
The founders of Google are Larry Page and Sergey Brin
Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.
A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.
For example, when you enter the URL ‘toureuh.com/faqs’ over the web browser, a request is sent to the web servers which bear ‘toureuh.com’ as the domain name.
Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.
Web crawlers go through web pages, look for relevant keywords, hyperlinks, and content, and bring information back to the web servers for indexing.
As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.
Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.
Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.
Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.
On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.
On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.
Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.
It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.
Long tail keywords are phrases containing over 4+ words that make search results highly specific.
These long phrases are used by smart SEO experts when they attempt to draw quality traffic to their websites rather than having random traffic and increase their lead conversion rates.
Also, long tail keywords are easy to rank compare to single word keyword.
In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top-down hierarchy.
Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.
Page title, also known as the title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL and also appears at the top of a browser.
It is one of the main components of SEO as it sums up the content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.
SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.
SEO techniques, such as putting keywords and having the proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.
Search engines (Google, Bing, Yahoo, etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.
Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.
They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.
Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.
Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.
An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.
Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.
Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.
Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.
An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.
Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.
Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.
Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.
These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.
Anchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc.
SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.
It was on 20th May 2015 that Google changed the name of Google Webmaster tools to Google Search Console.
Google Search Console provides free web services to the webmasters by enabling them to monitor and sustain the online presence of their specific websites.
Google Search Console helps the business owners, SEO experts, site administrators, and web developers to see the crawl errors, crawl stats, backlinks, and malware with a click of a button.
Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.
Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram;
Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.
These bookmarks are usually public and can be viewed by other members of the site where they are stored.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.
301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.
With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.
Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.
Google uses numerous other criteria that change periodically to deliver more relevant results.
RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.
RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.
Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.
The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.
Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but its search engine as well. However, they also retained important elements such as the search algorithms they previously created.
Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.
Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
Google Panda was created to target sites that publish low-quality content and penalize them if possible.
Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.
Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.
A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.
A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.
Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step-by-step directions, maps, and much more.
Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.
It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.
Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.
This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.
Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.
For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site.
Google Trends is a public web facility of Google Inc., that shows how often a particular search term is entered or used to search, relative to the total search volume across various regions and languages in the world.
The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
Most important of all, Google Trends shows you high-volume trending search terms in your niche.
Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.
Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.